We know that staff who feel recognised for their efforts and who are kept informed about issues affecting their working environment are committed to their employer and stay motivated to do their best, every day. We live that knowledge daily, in every action we take.
Internal communications has always been vital. In the days of Covid-19, keeping staff informed and reassured was of the utmost importance – and Flow was there to help its clients.
Flow brings you a wealth of experience in internal communications, built over more than a decade.
As an integrated digital communications company, we are brimming with ideas on how to inform, reassure and motivate your staff via the myriad online methods and platforms available, from emailers to online webinars.
We helped train manufacturer Gibela get its staff ready to return to the factory floor when South Africa moved from Covid-19 level 5 to level 4 lockdown on 1 May 2020, and we have won awards for our internal communications work for the Road Accident Fund (RAF). We have also worked regularly with Standard Bank to keep its staff up to date with the many changes that have taken place in the banking sector over the years.
Flow has a multipronged approach to perfecting internal communications in order to ensure that staff are enticed to read and to participate.
Great content is the bedrock of all effective communications. Content must be timely, relevant, accurate, engaging and, perhaps, even amusing. We have a team of skilled and experienced writers, many with backgrounds in mainstream journalism, who produce excellent, fit-for-purpose content quickly and accurately. All content is carefully researched, fact-checked and edited to the highest professional standards.
Our award-winning team of designers is highly skilled in digital communications and will ensure that the brilliant content created by our writers is presented in the most eye-catching manner possible.
Distribute and measure
We use a powerful email marketing platform to distribute emailers so that we can provide real-time performance metrics. This platform optimises mailers for mobile and desktop display, allows for personalised and segmented mailing, and seamlessly integrates video into mailers.
We also use a social media platform that allows us to measure the reach of any communications.
Build a mini-site
Flow’s skilful development team can quickly build a mini-site dedicated to your staff, so that they have an identified portal for all internal communications. We can entice staff to engage with the information presented through quizzes, e-learning platforms, and Facebook and WhatsApp bots.
We employ corporate LAN advertising, also known as CLA, to push communications directly to your employees’ computers and mobile phones, and to office television screens, through screensavers, wallpaper, pop-up messaging, ticker tapes (a strip of links to news and information that scrolls across a screen), staff surveys, quizzes, training and competitions.
Flow has also helped several entities, including the Nelson Mandela Foundation, the IDC and the RAF, to host large events online.
We are an experienced partner
Among the many entities we have worked with on internal communications are the RAF, Standard Bank and the Development Bank of Southern Africa (DBSA).