Digital marketing is an incredibly cost-effective and measurable way of reaching people in your target market. Campaigns can now reach thousands, if not millions, of people you have specifically targeted to see your messaging.
Where do you start? How do you do it? Which platform should you focus on? This is where our expertise comes in.
Flow offers digital marketing services such as:
Social media advertising
Search engine optimisation (SEO)
We are a Google Partner and our digital advertising experts stay up to date with the latest trends through running campaigns on a daily basis and by completing various certifications. Search, display, mobile and video advertising are all part of our mix when connecting our clients with customers.
Social media advertising has really taken off in recent years, and we have been able to generate sales, leads and conversions for clients through Meta/Facebook (for example, on one campaign we generated R5 in sales for every R1 spent on average), while LinkedIn has become incredibly effective in reaching niche segments, as well as recruiting talent.
Our approach to SEO focuses mainly on producing strong, readable content, created for people rather than just for search engines. There are also key technical basics that we assist clients with, to ensure that they invest for best results.
Above are excerpts from a 2021 Desmond Tutu International Peace Lecture digital newsletter, compiled by our team. The newsletters were used to highlight the Desmond & Leah Tutu Legacy Foundation’s work, and provide information about its annual lecture. This formed part of our digital marketing strategy for the foundation that year.
For more information about how we can help you with your digital marketing needs, please send us an email.