The Oxford English Dictionary defines an infographic as a visual representation of information or data. Janet Berger, creative strategist at Flow, agrees.
“I’m a huge fan of infographics: they take complicated information and turn it into something visual and snappy.” Infographics share information, says Janet, “in a way that’s light-hearted and fun”.
Flow’s interactive infographic, created by Janet for Flow’s 10th birthday party, takes various aspects of the company’s 10-year history and highlights these in an easy-to-understand and playful way. These include how many countries Flow has worked in, how many bottles of tequila have been consumed (trust us, there are many), and Flow’s various milestones.
Located on the first floor of Flow’s office, the infographic includes a visual representation of what people perceive defines Flow: it has a basket filled with pink balls and three empty tubes, each with a title, and people take a ball and put it into the tube that represents their idea of what defines Flow.
Says Flow CEO Tara Turkington: “It was such fun on the night of the party and people were turning it into a game.”
Janet says she is “delighted ... because it was more light-hearted and fun ... it became a game [and] not just facts”.
When asked about the infographic, Flow’s head of media training, Thrishni Subramoney, says, “I won. It’s like the perfect office game, because it combines the fun aspect of hand-eye coordination and friendly competition, while also reinforcing Flow’s fascinating history.” She adds that clients who visit the office “love taking photos of it”.
“It was [done by hand] because that hand-generated and spontaneous look is more what Flow is about,” says Janet. As a result, the content is not only about Flow’s history, but the infographic itself speaks to what Flow is about while also showing what the company can do.
Though it is a game, “it is not as easy as it looks. But it is fun,” says Sphamandla Mkhwanazi, a web developer at Flow.
“It would be great to do it again with other Flow qualities,” says Cynthia Mhlomi, a designer at Flow.
The interactive infographic is still on our first floor, so come visit us and see what fun it can be.
