Flow Communications is proud to announce that we have officially been awarded Google Partner status.
“We’re proud of the fact that we actually exceed the minimum requirements, with three of our staff qualified as Adwords specialists,” says Richard Frank, head of business development at Flow.
“We have had a massive increase in the number of our clients using Google Adwords to grow their businesses. It’s definitely a trend to mix your organic and paid advertising to maximise return on investment.”
What does it mean to be a Google Adwords Partner?
There are a number of criteria that a company has to meet if it wishes to become a Google Partner. This includes certification, a minimum amount of spend and following of best practice as stipulated by Google.
What benefits are there to using a Google Partner for your Adwords campaign?
There are a number of benefits to using a Google Partner for your Adwords campaign. These include access to industry expertise, campaign quality, quick resolution of problems and sneak previews of new features.
Expertise: due to the stringent certification requirements, Google Partners are guaranteed to have at least one qualified person managing their Adwords accounts. The certifications are only valid for one year so you can be sure that the Adwords consultant managing your account is up to date on all the best practices and techniques recommended by Google.
Quality: Google does not appreciate low-quality scores in Partner-managed Adwords campaigns and keeps watch to ensure that the quality scores for each campaign are up to scratch. This means that your keywords will have a higher quality score on average which reduces the overall cost per click. The nett result is that each click costs you less, so your budget stretches further.
Faster problem resolution: Google Partners have direct access to a representative from Google. These representatives can help with proposals and competitor research as well as resolving problems that cause campaigns to be suspended. Without a dedicated Google representative there is often a waiting period of a few days to resolve issues.
Early access to new features: when Google rolls out new products it is the Google Partners who are the first to know and who are often allowed to try out these new offerings for up to a year, and sometimes longer, before they are rolled out to the general public. This means that while the general public is still trying to figure out how the new feature works, Google Partners have become experts and have already implemented the new features for their clients, giving them an edge over the competition.
Now that you understand how to take advantage of another cutting-edge communications solution offered by Flow, contact our Adwords specialists on +27 (0)11 440 4841 who will assist with your specific requirements.
