When it comes to Google AdWords, do you consider yourself a n00b?
Well, not to worry – Flow is here to help!
As part of the latest season of Flow School – the company’s regular weekly classes covering a variety of communication-based topics – we discussed the basics of Google AdWords and how to run a successful pay-per-click campaign.
So, what are Google AdWords? Well, if you’ve ever typed something into Google search (I’m guessing that’s most of you reading this), you would have noticed that some results have a little yellow badge that says “Ad” next to them. These are sponsored search results that advertisers have paid for, to show up when certain keywords or phrases are searched for.
This means you get two types of search results: organic search – pages from the web that Google has indexed and deemed most relevant to your search; and paid search, where advertisers bid for the top spot in order for you to click on their ad and visit their site.
It’s a much less pervasive form of advertising than traditional advertising, as you can pinpoint exactly what keywords trigger your ad to display, while Google also rates the quality of your ad, along with comparing your bidding amount to your competitors.
Best of all, you only pay when somebody clicks your ad, and you can control your budget on a daily basis to keep tabs on your click-through rate, and cost per click.
When to use AdWords
Flow has traditionally been very strong in the field of organic search. That is, we ensure that our clients’ websites rank highly when people type in keywords related to those sites. We do this through excellent search-engine optimisation (SEO) methods, and timeous, relevant, well-written content. This is a long-tail solution that ensures that these websites become trusted points of reference over time, and retain their high rankings.
AdWords is a relatively new product offering from Flow, and we recommend using it in conjunction with these traditional methods. AdWords is very useful for short campaigns with particular conversion goals – increasing sales, increasing brand awareness, or promoting a competition or campaign. It works for high-visibility, goal-driven, time-bound campaigns, and, of course, it’s all highly measurable.
We’ve already seen some good results and these were discussed during the Flow School session. We’re not n00bz anymore, but there is plenty more to still discover in this exciting field. Contact us about running your company’s next AdWords campaign.
