Flow Communications recently worked with Nelson Mandela Bay Tourism (NMBT) on a festive season blog project.
The blog project came out of previous work done by Flow Communications, in mid-2014, to develop a blog site to complement the work done by NMBT.
The blog’s responsive design allows readers to view content seamlessly on smartphones and desktops. The platform also hosts a gallery with various image and video categories.
Nelson Mandela Bay, in the Eastern Cape, incorporates Port Elizabeth, Despatch, Uitenhage and Colchester.
Named after former president Nelson Mandela, the city has a strong anti-apartheid struggle history and also harks back to the colonial era, which is manifested in Port Elizabeth's architecture and many of its statues.
The blog site has numerous posts dedicated to the area, highlighting the many attractions and activities to be discovered in Nelson Mandela Bay. Port Elizabeth is known for its swimming and beach activities, but on closer inspection there are myriad other things to see and do, about which we happily wrote.
Our project brief was to write 20 blogs on a range of subjects, including activities, attractions and adventure sport, which we eagerley did. Many of the blogs were published over the festive season, and some will be published by the end of February.
A number of Flowstars, including Christine Marot, contributed to the project. Christine worked on both phases of the blog and says producing blogs for NMBT has been an enjoyable and enlightening excercise.
"A personal tour of a few of iBhayi’s (Port Elizabeth's) top destinations with NMBT’s Erenei Louw provided a useful overview of the coastal city prior to promoting various points of interest," says Christine.
Reuann Smith, NMBT’s public relations co-ordinator, notes that the blog boasts a great range of topics, and there is something to read for everyone.
In addition, Smith says: "The blog provides an interactive platform for readers, should they wish to comment or have any more queries.
"The blog provides linkages and collaborations through other social media platforms, providing additional content for these platforms and interlinking all platforms and topics across all NMBT sites," she says.
NMBT was also pleased with the variety of contributors, and Smith said this allowed for varied opinions and different tones.
