Web video is an essential part of e-marketing these days. Flow Communications offers its clients the opportunity to work in this exciting medium and explore ways to use it for increased engagement and interaction.
Here are some reasons why video can be beneficial to your brand:
- Videos increase people’s understanding of a product or service by 74%
- Online video users are expected to double to 1.5-billion in 2016
- 92% of mobile viewers share their videos
- Combined with proper SEO techniques, video increases the chance of first-page Google results up to 53%
- The average user spends 88% more time on a website with video
- Video increases conversion by 86%
- Blog posts incorporating video attract three times as many inbound links as blog posts without video
- 100-million Internet users watch online video each day
- 59% of senior executives would rather watch a video than read text
- 45.4% of Internet users view at least one video online over the course of a month
Professional video has become easier and more affordable in recent times thanks to new technologies. Flow is equipped with Digital SLR cameras, dedicated handheld video cameras, a GoPro action camera, professional lighting, audio equipment and personnel with the required skillsets and experience to produce video in-house.
There are many ways that video can help your online presence. In an age where online attention span is decreasing, it offers a great way to grab people's attention. Use it to:
- Demonstrate a product or experience that your company offers
- Show people the human face of your company, or a lighter side of your business
- Promote an event your company hosted or attended
- Elaborate on your company’s CSR messaging and other branding messages
Here are some of the videos we have recently produced:
