Flow brings an extensive network of trusted influencers, along with the expertise to identify, source and contract the right digital brand ambassadors to meet our clients’ specific objectives.
Our approach to influencer engagement and management is to carefully consider the objectives of each campaign that we embark on, and partner with the influencers that are most aligned to the specific brand, message and audience.
When recruiting influencers, we consider a wide range of factors, such as credibility, authenticity, engagement behaviour, demographics, their following and audience, and many other factors.
We handle the entire process from start to finish, including shortlisting, facilitating discussions between clients and influencers, negotiating rates for specific deliverables, generating contracts directly with the influencers, managing the influencers throughout the campaign, reviewing their delivery and results, reporting on these to the client, and ultimately paying them.
We have managed high-level influencer campaigns for organisations such as:
- African Union
- Air Côte d’Ivoire
- Elegant Fuel
- Mango Airlines
- MPA Alliance
- Nelson Mandela Foundation
- Proudly South Africa
- South African Tourism
- Women Presidents Organization
We have also recently been awarded large contracts with pharmaceutical company Austell and leading tourism group Tourvest, and influencer marketing will be a key component contributing to the success of our campaigns for both organisations.
Flow has won many awards for our influencer campaigns, most notably for low-budget campaigns that have required innovation in the way we recruited and amplified the voices of influencers.
Flow’s CEO Tara Turkington is herself widely regarded as a leading South African influencer, with a social media following of more than 50 000, and having previously been named Best Individual Influencer Marketer at the New Generation Social & Digital Media Awards. Tara is involved in managing influencer campaigns at Flow, along with specialists in our public relations and social media teams.
For more information on how we can help you recruit, manage and optimise the impact of influencers, please get in touch.