Flow Communications

Define; differentiate; deliver

Brand strategy is the way we unpack and share the understanding and planning of your brand to be able to build it better. It not only increases the voice and consumer awareness of a brand, but also gives it an identity and worth.

To fulfil a brand’s potential to succeed, we need to assess, evaluate and assist with the planning to achieve the identified brand goals.

We engage in a workshop in which we unpack the brand to discover the pivotal point between the brand and the business objective. By prioritising the identified consumers, we can craft a brand plan and guide engagements and communications for successful outcomes.

Over more than a decade we have designed some innovative logos, created corporate identities, branded company collateral and injected new life into dated brands.

Glassock Brand Refresh 19
Flow completed a brand refresh for Glassock & Associates, employee benefit consultants and fund administrators. (Image: Flow Communications)
Malamala Brand Refresh 2 13
Flow developed a new identity and associated collateral, including signage, vehicle livery, website, kids’ activity books, business cards and presentation templates for MalaMala Game Reserve.
OKTO Caravans.
Screen Shot 2018 07 06 At 1 50 56 Pm
Flow helped create a new brand identity for the Africa Resource Centre.