Flow Communications

Define. Differentiate. Deliver

Creating a brand strategy is an important part of the process to examine, clarify and share the understanding and planning of your brand to build it better. It not only increases the “voice” of your brand, and consumer awareness around it, but also gives it an identity and value.

To fulfil a brand’s potential to succeed, we need to assess it and assist with the planning to achieve its goals.

To draw up the strategy, we kick off with a workshop where we take an in-depth look at the brand and its business objectives. By prioritising its target market, we can craft a brand plan and guide interactions and communications to ensure the best outcomes for the brand.

Over the years, we have done a range of branding work for different organisations, including designing innovative logos, creating corporate identities and branded company collateral, and injecting new life into dated brands.

Mala Mala brand refresh old and new logos
Flow developed a new identity and collateral, including signage, vehicle livery, a new website, kids’ activity books, business cards and presentation templates for MalaMala Game Reserve.
Mala Mala's updated website
Mala Mala's updated logo on shirts
Glassock & Associates brand refresh
Flow completed a brand refresh for employee benefits consultant Glassock & Associates.
Africa Resource Centre brand identity
Flow helped create a new brand identity for the Africa Resource Centre.
Africa Resource Centre brand identity business cards
Africa Resource Centre brand identity on the website