Flow Communications

Flow has been working with Norsad Finance since June 2020 to raise its profile across Africa. The company specialises in impact investing and private credit.

First established in 1990 in Lusaka, Zambia, as a multilateral agency, Norsad Finance was incorporated in Botswana in 2011 and became a limited liability company that provides customised debt and mezzanine funding to companies and financial services providers across Southern Africa.

Flow has been working to extend the firm’s digital footprint across the continent and to position it as a company of choice for financial solutions. We use LinkedIn as a platform to do so.

We position Norsad Finance as a source of information on finance and economic news about the continent, either through content it generates itself or through sourced content.

Our approach includes featuring profiles of staff, so online audiences become familiar with them as individuals and experts in their field.

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