If you believe that YouTube is a site for flagrant self-promotion, or just a platform for people to upload silly videos, then read on. You might just be missing out.
Flow’s CEO, Tara Turkington, an enthusiast of this key player in the social media and networking circle, explains, “YouTube is an exciting platform to share content. It is the second biggest search engine in the world after Google. Any organisation serious about playing in the social media space should be finding ways to exploit YouTube’s services.”
Acting on this understanding (and our CEO’s enthusiasm), Flow Communications has been working with Cape Town Tourism, among other clients, to cultivate and maintain a YouTube channel designed to showcase the city of Cape Town as a world-class destination.
Flow aimed to drive 250 YouTube users to subscribe to the channel within the few months before June 30. We’re delighted that Cape Town Tourism currently has 254 subscribers (and counting) and the channel constantly rates in the top 10 of South African-directed channels in the last month.
Both Flow and Cape Town Tourism produce videos for the channel to find footage of interest and to network with other users producing relevant content in the tourism field.
Some of the most popular videos we’ve developed so far for Cape Town Tourism include Laduma! (with a great soundtrack by South African band Hot Chocolate), World Cup fan fanfare, Beautiful day in Cape Town, a video of the SA national anthem at the opening match of the 2010 FIFA World Cup, and the now-famous dung beetle at the World Cup opening ceremony. The two we’ve uploaded most recently are one on two of Cape Town’s iconic attractions: the Two Oceans Aquarium and Table Mountain.
Says Tara, “In a couple of months, Flow has managed to build a community of over 250 subscribers with Cape Town Tourism. We will be doing a lot more in this space in the coming months.”
Watch one of our most viewed videos: Laduma! South Africa can’t wait to host Africa’s first ever FIFA World Cup!
This is a Flow-produced video with a soundtrack by the group Hot Chocolate. The video expresses Capetonians’ excitement and anticipation for the first FIFA World Cup™ hosted on African soil and has received over 1 700 views within the three weeks it has been available on the channel. The Mother City is one of nine chosen host cities for the tournament and has hosted matches played by football heavyweights such as France, England, Netherlands, Italy and Portugal.