If there's something strange, in the neighbourhood, who you gonna call? Ghostbusters.
Who's Ghostbusters gonna call? Flow Communications, of course.
Flow's team of Ghostbusters jumped into an Ecto-1 lookalike (as close as you could possibly get to the original Ghostbusters vehicle) and went about busting ghosts throughout Joburg. They paid visits to several radio stations, including Kaya FM and Talk Radio 702, and cinemas in the city.
The activation was the brainchild of our awesome public relations team that wanted to create even more excitement around one of this year’s most eagerly awaited movies. The all-new Ghostbusters premiers in South Africa next Friday, 29 July 2016.
"I'm a definite Ghostbusters fan, I'm so excited. I'm having a really good time," said Flow PR team member, Nthabiseng Shongwe, in her specially designed Ghostbusters costume.
Chuma Siswana, another Ghostbuster and Flow PR star, admitted they didn't see any ghosts. "Maybe they were hiding. They knew we were coming, but hey, we were there looking for them. It's been a great day."
Ghostbusters is the 2016 remake of the 1984 cult classic of the same name. Now, more than 25 years later, it’s brought bang up to date with an all-female cast, extraordinary special effects and a spectacular storyline.
The cast brings comedy supernovas Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones and Chris Hemsworth together as a team, ready to take on every ghoulish, gruesome and ghastly apparition threatening Manhattan and the world.
Movie director Paul Feig has been quoted as saying: “I wanted to bring Ghostbusters up to date … a movie about our world today."
Said Jako Esterhuizen, owner and driver of the impressive Ghostbusters car that was used in the activation: "Getting the attention – I like it. It's like Burt Reynolds says in Smokey and the Bandit, 'I do what I do best and that's to show off'."
He turned the left-hand drive American Checker into a Ghostbusters car about five years ago, because he's "into old cars and a big Ghostbusters fan".
Flow PR team member Viano Pietersen says it was great seeing how everyone could resonate with the Ghostbusters brand. "From young to old – they all had a connection with the movie, so it shows that after almost 30 years the movie still has an impact on people."
Who we gonna call next Friday? Ghostbusters, of course.