Flow Communications is privileged to work with a number of non-profit organisations that do good work in our communities – one of which is very aptly named considering the sterling work it does: the Good Work Foundation.
This Flow client does not just do good work, but life-changing work in building ecosystems of learning and working that empower children and adults in rural areas with essential skills.
Operating six campuses – five in Mpumalanga and one in the Free State – the foundation offers vital support to learners and bridging education to adults.
Its Ecosystem of Learning and Working concept combines technology-based education for children, skills-based learning for adults, and local employment opportunities through a social enterprise and a network of employers. It’s a holistic approach that works – and reaps dividends for those who are enrolled.
“Using our learning platforms, our children are prepared for employment and life in our future world. Our young adults gain skills and can be meaningfully employed in our own social enterprise or in a relevant local industry,” says Kate Groch, founder and CEO.
Flow is proud of the work done by the Good Work Foundation and the work we do for them, which perfectly illustrates our diverse bouquet of integrated communications and marketing services.
We started out with a brand audit, a 360-degree brand workshop and a proposal on how to build the organisation’s brand – and it mushroomed from there, starting with training and social media content production.
Earlier this year, the Flow training team headed to Hazyview to undertake on-site social media training with the Good Work Foundation’s staff. We sketched the social media landscape and gave them tips on how to “win” and drive engagement on their various platforms.
“We wanted to empower their team to capture quality content that we could repurpose for their channels,” explains Flow’s head of training and social media, Thrishni Subramoney. “While there, we shot some great content, interviewing students and facilitators to convey the amazing work the team is doing for children and adults in rural areas.”
Such was the positive synergy between the two entities that, in addition to handling social media marketing, Flow has also been brought on board to assist with public relations and thought leadership for the foundation.
“We are proud to be doing such meaningful and enriching work with this wonderful new client, the Good Work Foundation,” says Flow Communications CEO Tara Turkington.
“At Flow, we are highly motivated to do purpose-driven work – work that makes a positive difference in the world – and the foundation perfectly embodies this ethos. The manner in which Kate and her team are reimagining education is truly inspiring, and we feel privileged to be part of their growth journey.”
