The SAB World of Beer came into being in 1995, the year South African Breweries celebrated a century of brewing mastery. To commemorate this milestone, the company opened what was then known as the Centenary Centre, a museum designed to showcase the history of South African beer. It was one of the first major investments made in the Newtown Cultural Precinct and was opened by former president Nelson Mandela.
The Tap Room is a popular pub lunch venue and plays host to visitors on completion of their World of Beer tour. Photo courtesy of the World of Beer
A recreation of a beer tavern of yesteryear forms part of the beer tour. Photo courtesy of the World of Beer
The World of Beer’s conferencing venue can accommodate any manner of function, from product launches and press conferences to unique team-building activities, private exclusive breakaways, sophisticated black-tie events and informal festive occasions. Photo courtesy of the World of Beer
Did you know that there are awesome beer-pairing events hosted at the World of Beer? This one featured peppered springbok fillet with Pilsner Urquell. Photo courtesy of the World of Beer
Keen to buy a memento of your visit to the World of Beer? The Tankards and Togs on-site store sells a variety of branded beer gear. Photo courtesy of the World of Beer
In the green fields section of the tour, which is flooded with natural light, you’ll see, smell and taste barley and hops. Outside is the SAB water fountain – the third fundamental ingredient in the beer-making process. Photo courtesy of the World of Beer
The SAB World of Beer tour – an interactive journey that explores the rich history of beer and its cultural, social and economic role – has twice been named the top tourist attraction in South Africa. Photo courtesy of the World of Beer
Beer connoisseurs relish the opportunity to take part in informative, fun-filled beer tasting events at the World of Beer. Photo courtesy of the World of Beer
The World of Beer patio overlooks Johannesburg's Newtown Cultural Precinct. Photo courtesy of the World of Beer