“Children are everybody’s business and it’s in our best interest as a corporate entity to get involved in programmes that add value to society,” said Tim Langdon, Director: Global Aftermarket at Federal-Mogul South Africa.
Tim was speaking at Childline Gauteng, where Flow PR’s Shoni Makhari was on hand to witness the ceremonial handover of a cheque for nearly R400 000 to Childline’s director, Lynne Cawood.
The donation, which was paid into Childline’s account earlier this week, was the result of a clever (and child-focused) summer campaign that inspired drivers to take responsibility for the safety of their passengers and those on the road by checking and replacing worn out brakes.
“Over a period of three months, Ferodo (a Federal-Mogul brand) donated R2 or R5 to Childline for every set of brake pads or brake disks replaced. The inspired campaign raised just over R371 000,” said Shoni.
The donation will be distributed to Childline branches across the country.
“What was started in 1986 by a small group of children’s rights activists with a single telephone line has grown into a nationwide network of employees, community workers, mothers and volunteers who collectively manage around 2-million crisis line calls a year,” said Lynne.
“Our call centre, our community-based centres, our foster moms and our after-hours safe house will all benefit from this donation, which will also be funnelled into projects across the country,” she added.
After facilitating the initial meetings between both parties, and also playing a role in the conception of the Ferodo campaign, Flow PR can smile in the knowledge that it played a small part in bringing some joy to children this Christmas.