Maintaining 2020 social media vision this year

Ephemeral content, “woke-washing” and the decline of organic reach – the buzzwords alone in social media seem in such flux that you would be forgiven if you regarded the space as hopelessly fast-moving. Meme today, gone tomorrow.

Yet, a growing body of research shows that social media platforms are influencing everything from political discourse to buying decisions. This means it’s now become critical for organisations to come to grips with the opportunities and threats posed by this burgeoning new media space.

But don’t be overwhelmed. Flow has developed and executed award-winning social media campaigns, and our key observation on social media strategy is this:

Platforms and tools may evolve rapidly, but the best social media strategies have longevity and are defined by clear, measurable goals. Tactics change, and it’s important to be aware of trends, but a good strategy keeps you firmly pointed at a long-term goal.

So, where do you start? One good place is our upcoming social media masterclass.