Flow Communications

On Monday 8 March 2021 we mark International Women’s Day, which celebrates women’s social, economic, cultural and political achievements, and raises awareness around gender inequality and bias.

As a 67% women-owned business, Flow Communications is thrilled to take part in this year’s #ChoosetoChallenge campaign. We asked a few of our Flowstars to share their #ChoosetoChallenge pose and to weigh in on how we can challenge gender bias and inequality ...

Nadia Moore, writer

“I think it begins with active listening. What is someone saying to you and how are they saying it? Why do they want to discuss that topic with you? Why is it important to them? Once you’re able to listen and try to understand people, then you’ll start getting to the core of the topic at hand.” – Nadia Moore, writer

“I believe that life’s most important lesson is learning how to respect another human being and treat them with kindness and dignity. When we live in unity with others, regardless of their gender, race or social standing, we feel a deep satisfaction in life. Instead of saying ‘That gender is this or that’ or ‘That person’, etc, we should rather look to love better, and offer acceptance to those around us. Viva equality!” – Nicole Ellis, designer

“We can challenge gender bias and inequality by teaching our children to be equal; by paying women and men equally; by recognising accomplishments by women as much as we do for men; and by leading from the front” – Tiffany Turkington-Palmer, managing director

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Mercy Moyo, financial manager

“As women we need to believe that we are equally as good as men and that we can do anything a man can do. We owe it to ourselves to teach our kids and the younger generation of women to believe in themselves, and that they have the power to smash any barriers.” – Mercy Moyo, financial manager

“We need to be aware of the bias before we can fight it. As women, we need to stand up for ourselves and our sisters, and raise daughters who are confident and sons who are courageous enough to let them be. As women, we need to lead however we can to show that gender doesn’t define how brave, clever or successful you are.” – Tara Turkington, CEO

“We are all influenced by gender, and because of gender stereotypes girls and women are less valued in society. Work on your own biases to ensure that you don’t consciously or unconsciously promote these biases. Ask yourself how harshly you judge women. Ask yourself if you value women’s opinions less. Ask yourself if you think certain behaviours are for women while others are for men. Ask yourself why you have the beliefs you have and if these ways of thinking give women the freedom to live up to their individual skills or capabilities. Think of women as people.” – Altar Musodza, social media manager

“I believe everything usually begins with the tongue and with language. A lot needs to change when it comes to how women are seen in the workplace and society as a whole. Women are just as capable as men, and the fact that we as women carry life does not make us weaker and incapable; it does not justify male privilege and gender bias at all!” – Mandisa Mngadi, project manager

“We can challenge gender bias and inequality on a personal level by choosing to listen more and judge less – and on a global level by having zero tolerance towards prejudicial behaviour.” – Caroline Smith, head of PR

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