The IQ Business Group (IQ) is an independent management consulting firm that operates on a global scale, making business solutions available to clients worldwide.
Offering a range of services, from strategic advisory to risk and accounting, the IQ Business Group works in the financial, telecommunications, public and industrial industries in Africa, as well as many more in Australia and North America.
Flow Communications was employed to help IQ consolidate their website and brand, a challenge given that IQ has a global site, as well as one for each region in which they operate (Africa, Australia, North America).
“The solution was to use ExpressionEngine’s multiple site manager, which gave us the ability to effectively manage each site and gave the client a central content management system for all their sites,” says Reatile Tshikalange, Flow’s web developer.
Flow’s Ryan Levenson found designing the site to represent the company across three continents quite tricky. “The biggest challenge was finding the visual language that represents the balance of energy and professionalism of the IQ Business Group. So I created a clean look and then added hand-drawn elements to give it personality,” says Ryan.
Flow’s design studio manager, Janet Berger, ensured that the entire process ran smoothly, from gathering all the content to ensuring that the design was spot-on.
The result was a clean and professional site, a unified virtual front at http://www.iqgroup.com, and a satisfied team of Flowstars.