“I wear red socks on Fridays” is the name of the brand-new Red Sock Friday (RSF) Facebook page – an exciting new platform created to showcase the RSF story, and allow red sockers around the world to share their RSF moments with one another.
Flow helped RSF founder John McInroy to customise the new Facebook page, making it visually appealing and easy for red sockers to navigate.
For those of you who don’t know what Red Sock Friday is all about, the movement was started by McInroy and a friend after they were told a very interesting story by a war veteran at a remembrance ceremony.
The war veteran has decided to wear socks to commemorate his friends, lost in battle, and it was this powerful sentiment that struck a chord with McInroy and his friend. They decided to wear red socks as a symbol of friendship, passion, energy, inspiration and making a difference in the lives of others. And so, Red Sock Friday was born.
Flow designer George Xafis gave the RSF logo a makeover, while programming studio manager Richard Frank, along with writer and media developer Laura Maggs, pulled everything together. The result was an interesting and sleek-looking Facebook home, including a YouTube video gallery, blog feed and various design elements to maintain the RSF identity throughout.
“It was great working with John,” says Frank. “He truly cares about the RSF movement and what it stands for.”
Says Maggs, “The page is designed to really stand apart from other Facebook pages, as well as provide red sockers with an opportunity to interact with one another and engage with the RSF brand a bit more.”
Click here to visit the ‘I wear red socks on Fridays’ Facebook page, and learn more about this incredible movement.