The Flow team has worked hard on building and designing the Fulcrum Group’s website.
Fulcrum’s philosophy is to be “the preferred business partner in offering innovative and flexible financing solutions to the insurance market”. The purpose of the site is to showcase Fulcrum’s offerings and to deliver relevant industry news and insight.
Project manager Gianluca Tucci says Flow Communications was recommended by Flow client Carel Nolte. Managing the project, he says, meant a collaboration with all aspects of Flow Communications.
“The design of the site is distinctive, and sparked many discussions and dialogue between the various areas at Flow – design, content, development. The client liaisons and engagements are also particularly fascinating as you get to understand their brand, business, objectives and culture.
“An important component to delivering a new website like this is through constant communications, engagements with the team at Flow and setting out clear expectations and deliverables. Once this synergy occurs, it provides an exciting energy and anticipation into the foundation and ultimate delivery of the product (website),” Gianluca says.
Says writer and subeditor Willem Steenkamp: “I was tasked with editing all of the content on the new website, and ensuring that everything is letter-perfect. To do that, I had to liaise with both the Flow developer and graphics studios – and as usual, my colleagues and I got through everything with the minimum of fuss. It’s why I like working here.”
Web developer Alex Cowling mentions some highlights of building the website: “The new Fulcrum website provides a platform to showcase the client’s services, as well as keep their clients updated and informed on the financial industry, as well as Fulcrum news.
“The site includes a login portal for the Fulcrum staff, as well as market indicators. It was the first design I had built for our new designer, Kiril Velkov. It was great to add a different flavour to Flow’s expanding portfolio,” she says.
Carel, a long-standing Flow partner and client, and now Fulcrum Group’s head of People & Brand, says: “I am absolutely delighted with our new website. Flow makes an effort to understand our people and our culture, and is very responsive to feedback.”