We’re looking for a self-starter to join our digital team as a campaign manager.
The digital campaign manager will be responsible for pay-per-click (PPC) and social media campaigns for a variety of clients. You’ll be working closely with our creative team to create memorable digital advertising campaigns using both text and display adverts.
The ideal candidate must possess a deep understanding of paid search and social promotion. Flow is a Google Partner and we work closely with Google Ireland and Google South Africa. A Google AdWords qualification is essential in order to qualify.
This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search-marketing roadmap, including keyword management, creation of campaign messaging, bidding strategies, creative testing and analytics.
He/she must possess strong analytical skills and have experience of managing high-value campaign budgets.
Responsibilities
- Act as an expert of search-engine marketing and a strong advocate for paid search with our clients
- Grow Flow’s paid-search business by driving sales with new and existing clients
- Be an expert in PPC and stay abreast of new technologies in the search and overall digital space
- Have a working knowledge of analytics (Google Analytics, in particular), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search
- Manage day-to-day search-marketing activities, including campaign planning, implementation and budget management
- Do performance reviews, and optimisation of paid search campaigns
- Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimisation of campaigns
- Grow and optimise our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
- Drive continued innovation and best-practice implementation, regularly sharing your knowledge with the search marketing team
- Stay current with new advances in search-engine marketing, competitive landscape and keyword research
Qualifications and requirements
- Google AdWords certified
- Three or more years’ experience in managing paid search programs
- Proven track record of delivering qualified traffic for customer acquisition
- Bachelor’s degree in marketing or related field
- Strong writing skills
- Ability to work collaboratively in a fast-paced environment
- Expertise in web analytical tools and interfaces (Google Analytics, Google Webmaster Tools and Facebook Ads essential)
- Strong analytical skills, with ability to drive meaningful actions from large data sets
- Act with a sense of urgency
Details
- Remuneration negotiable depending on experience (but market related)
- Province: Gauteng
- City: Johannesburg
- Job level: senior
- Own transport required: yes
- Travel requirement: occasional
- Type: permanent
How to apply
Applications should be emailed to Richard Frank at richard@flowsa.com
Deadline
The deadline for applications is Wednesday 12 October 2016