Flow’s latest client is Sea World in Durban.
“Ticking Sea World off the Flow Durban website hit list has been enormously exciting and I’m looking forward to working with people who are as passionate as I am about the ocean,” says Durban branch manager Christine Marot.
Despite having a head office a long way from the ocean – in Dunkeld, Johannesburg – Sea World is not Flow’s first “marine” client.
Four years ago, Umhlanga-based wildlife documentary company Earth-Touch secured Flow’s online video publishing and writing skills to showcase high-definition marine footage on its website.
“Smith’s Sea Fishes [edited by Margaret M Smith and Phillip C Heemstra, 1999] became my bible back then, so the knowledge gained will definitely come in handy in terms of the content development part of this project,” says Christine.
For the past two years, Flow has also been responsible for the development and maintenance of Cape Town’s Two Oceans Aquarium website.
Project manager Ingrid Sinclair says, “Working with an aquarium gives you an inside look at sea life, which is such an important component of South Africa’s fantastic biodiversity. These encounters with marine life, and the people who protect it, are among the highlights of my professional and personal life. I just know Christine will have oceans of fun with this new project and I am very excited to see what Flow comes up with for Sea World, which has close ties with the Two Oceans Aquarium.”
The Cape-based aquarium project led to Flow creating a new site for the 2012 International Aquarium Congress, which will be hosted by the Two Oceans Aquarium in September.
Durban’s Sea World forms a substantial part of the uShaka Marine World theme park, a key attraction on Durban’s Golden Mile. Both Sea World and the Oceanographic Research Institute fall under the South African Association for Marine Biological Research.
Sea World’s role is to promote marine conservation by educating and inspiring aquarium visitors to engage with conservation issues that will help sustain our marine species for future generations.
Flow Communications values the opportunity to create a dynamic website that will further this goal in the online space.
On a lighter note, Flow’s Johannesburg team collectively refer to their Durban and Cape Town counterparts as the “coastals”, so it’s worth noting that our locality sometimes has benefits other than beaches, bronzed bods and banana daiquiris.