Christmas cheer has started early this year at Flow Communications. The team is busy developing a festive season website and e-marketing programme for a new client, the V&A Waterfront.
The site is being designed and built to attract local and international consumers, particularly those staying within a 10km radius of South Africa’s top tourist attraction, to do their seasonal shopping at the V&A Waterfront. Interactivity, through social media platforms like Facebook and Twitter, is being built into the site, which will include its own blog, as well as an online events calendar, information about Christmas and New Year activities, as well as gift ideas that draw on the offerings of a wide variety of leisure operators based at the attraction.
The e-marketing campaign aims to engage users, encourage repeat visits and provide useful resources and information, in support of the attraction’s business objectives.
Flow Communications will be working with the Jupiter Drawing Room in this collaborative project to help position the V&A Waterfront as the best festive season destination, and managing this online campaign website for two months, from early December to the end of January.