Flow Communications

The Vote for Table Mountain campaign, with the assistance of Flow Communications, has played an integral role in the push for Table Mountain to become one of the New7Wonders of Nature.

Table Mountain Table Cloth
Photo courtesy Alternate Perspective
Although the campaign got off to a slow start (Table Mountain was initially at the bottom of the shortlist according to voting trends), the tireless efforts of Flow’s programmers, designers, project managers and content writers helped create a user-friendly website that has generated many encouraging comments and has had a positive impact on the voting. Recent New7Wonders voting trends showed that our mountain was the fastest-growing entrant.

New7Wonders campaign manager Fiona Furey has given her stamp of approval, and says she has been impressed with Flow’s contribution to the campaign.

“The website and social media component play an integral role in this campaign,” she says. “Flow’s expertise in constructing our website and in-depth understanding of the social media space have been invaluable in creating awareness around the campaign online and – more importantly – driving the voting process.”

And in its mission to give the Table Mountain every chance of success, Flow recently added a new feature to the website. Project manager Leanne Pohlmann explains: “We’ve created a ‘toolkit’ to assist anyone who feels passionate about assisting the campaign. Whether it be media or individuals, this section is designed to make information about the campaign accessible to all, in the form of downloadable media releases, quotable quotes, FAQs or access to free downloads. We encourage all to get involved to help this campaign benefit the future of tourism in our country.”

Programmer of the new toolkit page Dimitri Kouvdis adds, “I think it’s a good thing to develop the toolkit section. It benefits the audience to have access to wider resources of information about this project.”

Once again, Flow has produced a world-class site and congratulations must go to all those who are working on this wonderful campaign.

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