They strike fear into the hearts of financial managers the world over, rearing their ugly heads year after year, demanding the right to appear in boardrooms and at shareholders’ meetings – these are the dreaded … annual reports.
As the final quarter of every year approaches, so too does annual report season, a time when Flowstars rise to the challenge of checking, editing and transforming columns of figures and a slew of words into a well-written, professional document that any company would be proud to present to its stakeholders.
While our superb subs tweak the wording until it’s perfect, our designers attend to the equally important aspect of presentation. After all, annual reports become archival records of a company’s progress as the years pass, so they need to look as professional as the content within.
As September rolls around and spring flowers emerge, we know it’s once again annual report time, which means one or more subs secreting themselves in a quiet nook away from every distraction so they can immerse themselves in the goings-on of one of Flow’s corporate clients.
To prepare the final version of a company’s annual report is an honour that Flow takes very seriously. So much so that, from preparing a single annual report for the Nelson Mandela Foundation in 2005, today Flow is responsible for delivering the same service to the Gauteng Department of Sport, Arts, Culture and Recreation, and Sci-Bono Discovery Centre.
The Gauteng Tourism Authority (GTA) recently approached us to handle the preparation of its 2010/11 annual report.
“The production of annual reports is no trifling affair and can be notoriously difficult and testing, but the Flow team dovetailed with the GTA to ensure the smooth and timeous completion of the project, from initial conception through copyediting, proofreading, design and layout, and management of the printing process,” says Flow sub Keith Nicholls.
“The Flow team worked brilliantly together to produce the 96-page report in just four weeks, from brief to delivery of final printed material,” adds project manager Ros Caboz.
Following the content being given some direction by Flow’s writing studio, the report was attractively brought to life by design studio manager Tina Brown.
“The final product is worthy testament to the hard hours of work put in by the Flow team. Eye-catching and neatly presented, the report was very well received by the client and serves to showcase Flow’s diversity of disciplines,” adds Keith.