Flow is delighted to announce the launch of www.gauteng.net, the Gauteng Tourism Authority’s new online portal for everything travel and tourism in the province.
Tasked with the conceptualisation and redesign of a new online presence for the Gauteng Tourism Authority (GTA), Flow’s brief was to deliver a comprehensive website that would provide pertinent information to international visitors while remaining just as relevant to local residents.
As a start the Flow team wrote profiles of over 100 top attractions in the province – the primary drawcard for web traffic and international visitors – and developed an attractions menu that featured images, directions, opening hours, information on nearby attractions, and details on what makes each hot spot in the province unique. Another 100 attractions are set to go live in the new year.
The team then worked on a comprehensive visitor guide with information about each of the provincial regions’ geography, weather, history, and transport and communication networks. The visitor guide also highlights prominent Gauteng personalities, giving a detailed biography of each character who has added to the colour of the province.
Careful not to disregard business and trade opportunities within the tourism space, Flow also built in business and industry pages, extending website applications to those involved in making and taking advantage of opportunities across the province.
Finally, to satisfy international media representatives, Flow enhanced the website offering by introducing a library of fact sheets (free for download) and a high-resolution image gallery. Accredited partners simply need to login and register on the media page. In keeping with social media trends, the site also has integrated Twitter, Flickr, YouTube and Facebook functionality.
As the first phase of the website went live earlier this month, Flow staff members, Gauteng Tourism Authority CEO Dawn Robertson and her colleagues celebrated the visually compelling product.
“We are extremely proud of our province, and everyone who visits can and should have a truly memorable stay in this amazing place. We hope the new www.gauteng.net will give visitors and locals the best possible virtual introduction to Gauteng,” says Dawn.