Flow Communications

Flow sets the bar really high in terms of what is possible with website design, and the site we built for MalaMala Game Reserve transcended even those expectations.

MalaMala is one of the largest private Big Five game reserves in South Africa and home to a vast variety of wildlife. It has been in existence since 1927, sharing unfenced territory with the world-famous Kruger National Park.

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Accommodation gallery on the new site. (Image: MalaMala)

The project team at Flow had a task as vast as the 13 300ha of MalaMala land when coming up with a website that would serve the client’s needs. We were briefed to create a website that perfectly captures MalaMala’s amazing wildlife experience by showcasing its refurbished lodges and promoting all its offerings. In addition, we integrated the client’s booking system and introduced it to a more efficient content management system.

From the design aesthetic to the website’s usability, MalaMala’s new space on the internet facilitates planning and booking a holiday getaway from the moment one starts browsing the site.

In terms of design, we were tasked with revamping the site and showcasing how magnificent the place is through stunning imagery as opposed to loads of text. The goal was to make the user’s journey through the website as enjoyable as possible.

Having said that, the new site is also a winner in terms of fresh content when it comes to the latest travel deals, as well as news related to wildlife in MalaMala.

In terms of development, it took some time to figure out how best to build a platform that complemented the approved design and new features. However, our developers were able to draw on extensive experience in developing websites for game reserves in order to deliver a product that really impressed the client.

The final outcome was another accessible, fun, interactive website that gives the world a virtual tour of this stunning private game reserve.

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(Image: MalaMala)
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