Flow Communications

Flow takes A-game to SAB World of Beer

2 April 2014 — Kolosa Vuso

Flow Communications offers great social media training for clients. This week we were fortunate enough to take our A-game to the SAB World of Beer in Newtown, Johannesburg.

Img 3488
The SAB World of Beer staff.

The SAB World of Beer, a top South African tourist attraction, was opened by late former president Nelson Mandela in 1995. It offers tours that explore the history and culture of beer, as well as impressive conferencing and events facilities.

Our team arrived at the SAB World of Beer (WoB) on the morning of 31 March 2014 to find a group of enthusiastic participants. There were one or two who weren’t too certain, though: “I’m too old school for social media” and “I have these apps on my phone but don’t really make use of them” were heard.

But by the end of the day, our diligent students were happy converts and walked away with a solid grounding in social media (and some blogging homework, too!).

The training was comprehensive, and covered blogging, Flickr, Twitter, Facebook, Pinterest and Google Plus.

WoB events and marketing coordinator Crystal Partridge felt she had benefited from the training. “From a marketing perspective, it only makes sense that we engage and use these tools to talk to our market. I had downloaded Twitter, but have never really known what to do with it. Now, I can have a chat with my marketing manager on how we can market the World of Beer even more,” she said.

Operations supervisor Felicia Mokhehle couldn’t believe what she had been missing out on. “Before the course, I didn’t see the need for Facebook and Twitter. But after all the information I have received, I see there is a broad spectrum of information sharing out there that I didn’t even know about. I will definitely be using it,” she said.

Other WoB staff took to Twitter to share their excitement:

comments powered by Disqus