Flow Communications

Flow’s Cape Town office has been up and running for a decade. A cherry on top of this milestone is that we’ve been selected, once again, to work with one of the country’s most visited tourist attractions, the Table Mountain Aerial Cableway Company, as one of our Mother City clients.

The Cableway first became a Flow client back in 2010, when we built and launched its website at www.tablemountain.net, and again from October 2014 to 2017, when we were contracted to offer a range of services, including writing and editing blogs, website maintenance and video work.

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The Cableway’s newly “reskinned” website.

Our achievements working in partnership with the organisation have included the global campaign that saw Table Mountain voted as one of the New 7 Wonders of Nature in 2011. We also won gold for Best Online Newsletter for the Cableway at the 2017 New Generation Social & Digital Media Awards; and silver for Best Corporate Website in 2015, and helped to establish a concrete social media following that continues to grow.

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Table Mountain was voted one of the New 7 Wonders of Nature in 2011.

In July 2019, Flow and the Cableway joined forces once again. We’ve just completed a “reskin” of the global attraction’s current website, and we’re providing content strategy and development, editing, as well as video and digital marketing services. We’re also in the process of embarking on a complete makeover of the Cableway’s website.

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The Flow Cape Town team during a Cableway orientation session on the mountain.

The big 90th birthday celebration

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During the October anniversary month, South Africans can travel up and down the mountain for only R90 per person.

The Cableway is celebrating its 90th anniversary this October – the attraction started operating on 4 October 1929.

Since they started ferrying visitors up the mountain – just 23 passengers at a time – the cable cars have been upgraded three times, and the modern, revolving cars can now carry 63 people. Over the years, travel time to the top has decreased from 10 minutes to five.

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