Flow PR continues to grow exponentially and we are excited to welcome Phindile Nxumalo to our team as an account director. Phindi has a natural, confident flair that pretty much sums up her personality, and is guided, she says, by honesty, integrity, respect and transparency – sounds like the perfect combination for a Flowstar in the making.
Phindi comes with 11 years’ experience in marketing and communications, which she describes as having given her "invaluable know-how you cannot learn from books”.
While on the topic of books, she spends her free time relishing self-help books that aid her personal growth and life skills. She is currently reading The Book of Secrets by Deepak Chopra and is learning that the universe thinks through us, and that our awareness ought always to be open to change.
Her love for people, travel and culture has contributed to her belief that we all want to be happy. “Everyone wants happiness,” she says, “from the homelands of Swaziland to the streets of New York, we all strive to be happy and thrive on happiness.”
Phindi also loves cooking and entertaining. “I am a brilliant cook if I do say so myself,” she says. Maybe we should be asking her to cook our lunch next week Wednesday? Could it be? Maybe we should ask…
Her first impressions of Flow are very positive, and she has enthusiastically described the team as a crazy bunch of workaholics who play hard and work hard. She admires that everyone genuinely cares about and celebrates the accomplishments that contribute to making Flow a successful group.
“It’s always exciting to welcome new people with new skills to Flow PR and we are happy to have Phindi as part of the team,” says fellow Flow PR account director, Caroline Smith.
Says Shoni Makhari, CEO of Flow PR, "I am not superstitious, but lately I am beginning to get a sense that things do happen for a reason. Like the way I met Phindi, which was through LinkedIn. We often say to our clients that social media is the new normal. We don't just say this, we also practise our use of social media as the new mainstream interactive platform, whether it be from meeting new talent to interacting with our key stakeholders.
“We are very pleased that Phindi has fallen in love with Flow as much as the rest of us have. Welcome!”