Flow Communications has been listed as the leading digital/specialist agency in sub-Saharan Africa, according to the MMA SMARTIES Business Impact Index (BII) 2024.
The MMA SMARTIES BII recognises the best-of-the-best in marketing worldwide, ranking agencies, brands, advertisers and solution providers based on their business impact.
On the MMA SMARTIES website, agencies and their performance rating are displayed across various categories, including Digital/Specialist Agencies, Media Agencies, Solution Providers, Advertisers, Agency Networks and Brands.
Flow Communications proudly tops the chart as the number one Digital/Specialist Agency in Africa with the highest score on the Top Digital/Specialist Agencies – Africa 2024 list.
“We’re delighted to have our work recognised in this manner,” says Flow Communications CEO Tara Turkington. “Measurable results and impact are central to what we do, and we couldn’t achieve this level of success without the passion of our Flowstars. We do this for our incredible clients who trust our creativity, dedication and heart to make our mark on the continent, and the rest of the world.”
Developed in partnership with WARC, a global authority on advertising and media effectiveness, the index is informed by thousands of campaign submissions from across the globe.