Flow Communications

Nelson Mandela’s legacy is celebrated in many ways around the world: every year people devote their time to do good in Madiba’s name; streets have been renamed in his honour; and statues have been erected to commemorate him.

Flow recently had the opportunity to play its part in honouring one of the most celebrated human rights activists of our time when it partnered with the Nelson Mandela Museum to upgrade its website.

Flow was tasked with building a platform to promote this attraction online and to provide users with information about the museum as a legacy project housing exhibitions and archived items that illustrate Mandela’s life.

The Nelson Mandela Museum is a living memorial dedicated to Madiba’s values and vision. It has two main sites, in Qunu and Mthatha in the Eastern Cape, where visitors can view a collection of memorabilia linked to Mandela and learn more about valuable items that were a part of his life.

“The new platform has made it easier for us to share the heritage resources linked to Nelson Mandela with those who can’t go to the sites physically,” says Nelson Mandela Museum senior manager for public engagement and marketing Nontlahla Tandwa-Dalindyebo. “We’re seeing a huge difference in the number of people who visit the website.”

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Flow was tasked with building a platform to promote the Nelson Mandela Museum online and to provide users with information about the museum as a legacy project housing exhibitions and archived items that illustrate Mandela’s life.

The museum’s previous website used outdated technology, and Flow was given the task of creating a fresh platform that would make a good first impression on the end user.

“The new website is built on a content management system that makes it fully responsive,” says Flow Communications head of digital Richard Frank. “It can handle larger images, uses mapping technology to help bring more visitors to the attraction, and we also installed a fully fledged events calendar that will help give people information on key dates, as well as activities relating to the museum and the legacy of Nelson Mandela.”

The successful completion of this project involved more than Flow’s in-depth insight on content management systems and our extensive experience with other Nelson Mandela-related undertakings. The client’s involvement was key to the realisation of the project, says Richard.

“We travelled to Mthatha to discuss the project with stakeholders and to gather more information. The face-to-face contact allowed us to get work done very efficiently, versus communication limited to email and teleconferences.”

Says Tandwa-Dalindyebo, “Flow made the website very user-friendly and a lot more accessible than it was before. The agency is always on time and kept in constant communication. All the deliverables that were expected were delivered at a very high level.”

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