Flow Communications has continued its dream awards season by bagging eight Assegai Awards – including one gold – at the Direct Marketing Association of South Africa’s (DMASA’s) annual flagship event, held in Johannesburg on 12 November 2026.
The Assegai Awards celebrate integrated marketing campaigns that show measurable impact and demonstrable return on client investment. Flow won eight awards across seven categories this year, recognising work delivered for clients spanning the private and non-profit sectors.
Flow’s winning entries are:
- Gold – Social Media: Jozi My Jozi for the Revitalising the Inner City campaign
- Silver – Campaign for Under R500 000: Jozi My Jozi for Main Street Sundays and Walk the Talk
- Leader – Video Content: Jozi My Jozi for Walk the Talk
- Leader – Shared Value: Finmark Trust for the Digital ke Power campaign
- Leader – Business Products and Services: Ntiyiso Consulting Group for the Delivering Expertise campaign
- Leader – Not-for-Profit: Table Mountain Aerial Cableway Company for the Cableway Charity Challenge campaign
- Leader – Publishing, Entertainment, Media and Sports: The Ichikowitz Family Foundation for The Trials of Winnie Mandela campaign
- Leader – Campaign for Under R500 000: The Ichikowitz Family Foundation for The Trials of Winnie Mandela campaign
“These awards reinforce our long-held belief in doing meaningful work that has a tangible impact, be it for a small NGO or a large financial services firm,” says Flow CEO Tara Turkington.
“What really excites us about the Assegais is how the judges are drawn to work that displays clear strategic thinking and measurable outcomes – work that is not about the size of the budget but the quality of the impact it yields.
“As we celebrate 21 years of Flow, every piece of industry recognition is a humbling reminder that human creativity, deployed strategically to meet clients’ business goals, still has a major role to play in the modern marketing and communications landscape.”
At the awards ceremony in Sandton, DMASA CEO David Dickens praised the quality of this year’s Assegai entries, saying “they were thoughtful, inspiring and raised the bar”. DMASA chair Marina Short added, “Our winners were not only innovative; they also delivered measurable impact.”
Flow’s Assegai wins are the cherry on top of another successful awards year, which has seen the agency named Best Large PR Consultancy of the Year, as well as bagging 26 awards and three special mentions at the PRISM Awards. This is in addition to the agency scooping four 2026 New Generation Awards and being accepted into the Public Relations Global Network as the sole South African agency member.