We’re excited to announce that we are running another series of 30-minute Flow Connect sessions from August to December 2022. These sessions have been created with our clients and friends in mind; we hope to answer your marketing questions and leave you with tips and tricks you can use in your business.
How to put together a digital marketing campaign – 31 August 2022, 4pm SAST (7am PT/10am ET/3pm BST)
Do you find yourself overwhelmed when it comes to planning a big digital campaign? No need to panic! We’ll take you through the top 10 things to consider when planning your next digital campaign. From budget to influencers, we’ll make the process as clear and smooth sailing as possible.
Zoom registration link: https://us06web.zoom.us/meetin...
How to get the most out of your relationship with your agency – 14 September 2022, 4pm SAST (7am PT/10am ET/3pm BST)
Whether you call it “chemistry”, “electricity” or “trust”, clients and agencies often measure their connections and relationships with each other through external evaluations, surveys or debrief sessions. A good relationship between an agency and a client is the only way to build value and do good work together. This is not a session about “be nicer to your agency”, but a series of pointers and guidelines for how to get the best work from two organisations working together by following some key guidelines and processes.
Zoom registration link: https://us06web.zoom.us/meetin...
Give your brand life – 28 September 2022, 4pm SAST (7am PT/10am ET/3pm BST)
Your brand is so much more than just a logo. A brand should be a living, breathing thing that builds a perception every time your audience engages with it. In this Flow Connect session, we will cover a few reminders on how to build a full brand experience, online and in real life.
Zoom registration link: https://us06web.zoom.us/meetin...
UX/UI design and what you need to know – 12 October 2022, 4pm SAST (7am PT/10am ET/3pm BST)
You’ve heard the terms UX (user experience) and UI (user interface), but what do they really mean and why are they important for successful product and website development? Let’s delve into design thinking, site maps, user flows, wireframes, prototypes, testing and go-live to understand the purpose of each part of the process and how it fits into the big picture.
Zoom registration link: https://us06web.zoom.us/meetin...
Getting the most out of your Twitter account – 26 October 2022, 4pm SAST (7am PT/10am ET/3pm BST)
Are you uncertain about what to tweet, or not sure how to harness the power of Twitter hashtags, direct messaging and the analytics section of your Twitter account? In this Flow Connect session, we’ll show you the basics of Twitter, but also unpack how you can use this popular social media platform to reach new audiences and grow your following. We’ll also give you some ideas on content that works well on the platform. The session will be run by Flow’s in-house influencer, CEO Tara Turkington, who has more than 30 000 Twitter followers.
Zoom registration link: https://us06web.zoom.us/meetin...
Content marketing 101 – 9 November 2022, 4pm SAST (6am PT/9am ET/2pm BST)
“Content marketing is a commitment, not a campaign.” – Jon Buscall, Stockholm-based digital marketer
In a digitally focused world, people increasingly find their information online. We turn to the internet if we want to know more about a subject, be it through videos, articles or social media.
If you consistently create and provide relevant, trustworthy and valuable information, audiences can engage with your product or services in an authentic way. That’s content marketing, in a nutshell.
In this Flow Connect session, we’ll share some tips on how to use content marketing to build your brand, connect with your audiences and improve organic reach.
Zoom registration link: https://us06web.zoom.us/meeting/register/tZ0rdOmtqzwiE93phavi63pE6qgvBZzU9Fc-
Web 3.0 and beyond – the future of the web – 23 November 2022, 4pm SAST (6am PT/9am ET/2pm BST)
Web 3.0: AI, machine learning, NFTs, blockchain, crypto. These are all terms you can find in any solid game of Buzzword Bingo. But what do they actually mean and how can they benefit your company or systems today in obvious and maybe not-so-obvious ways? Is it the future or just a fad? Let’s dive in and see.
Zoom registration link: https://us06web.zoom.us/meetin...
How to make the best of any media opportunity: put aside your fear of media interviews – 7 December 2022, 4pm SAST (6am PT/9am ET/2pm BST)
Put aside your fear of media interviews, and get word out about your business, campaign or passion – use that mic!
A lot of spokespeople, even when media trained, get horrified and cold feet the minute they see their PR agency alert them to a secured media interview. But how else will you reach your audience if you miss this opportunity?
Join us for tips on making the most of any media opportunity.
Zoom registration link: https://us06web.zoom.us/meetin...