Flow Communications

Flow is running a power series of four Flow Connect webinars of 30 minutes each in May and June, to help our clients and friends navigate a range of business challenges. Here are the details.

Manage your Google Business Profile – 11 May 2022, 4pm SAST (7am PT/10am ET/3pm BST)

Did you know your organisation appears in Google search results hundreds, if not thousands, of times every month? Your Google Business Profile appears in the Google search results and Google Maps and can make or break your first impression with a potential customer.

Flow’s listing, for instance, received 1 462 views and 112 website clicks in March 2022, and Google doesn’t charge a cent for this presence. Ask yourself:

  • Have you claimed your business?

  • Who owns the edit rights to your business’s profile?

  • Are the photos relevant and do they help you put your best foot forward?

  • Are you responding to reviews?

  • Are your listed opening hours correct?

  • Have you listed your services, events and special offers?

Learn how to take control of your Google business presence on Google Search and Google Maps.

Zoom registration link:


Get the low-down on TikTok – 18 May 2022, 4pm SAST (7am PT/10am ET/3pm BST)

Did you know that TikTok is one of the fastest-growing social media channels? With more than a billion active users on the platform, it’s an excellent space to reach new clients and retain existing ones.

In this 30-minute Flow Connect session, we will lead you through the details of this popular social media channel, teaching you how and when to use the medium for your business, how to engage effectively with your audience – and how not to.

Zoom registration link:


Building a team culture online – 25 May 2022, 4pm SAST (7am PT/10am ET/3pm BST)

Are you struggling to engage with your team online? Do you get exasperated when people turn off their cameras and microphones while you’re trying to deliver a presentation? In this session, we’ll share tips and ideas on how best to engage with a remote audience and to build your team or company’s culture online.

Zoom registration link:


Purpose-led marketing – 1 June 2022, 4pm SAST (7am PT/10am ET/3pm BST)

The American retail brand Patagonia boldly declares it’s in business “to save our home planet”, while Tesla aims to “better humanity”. In South Africa, Nando’s aligns itself with the effort to prevent and control malaria, while competitor KFC’s Add Hope campaign fights hunger. Customers are increasingly attracted to brands that make a difference in the world.

In this session, we’ll share thought-provoking case studies to help you formulate what your brand (whether business or personal) really stands for.

Zoom registration link:


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