Flow Communications

For so many reasons, September is a month of celebration.

We take time to reflect on our heritage and diversity, to salute the coming of spring, and most importantly for the Flow calendar, we celebrate Tourism Month with many of our clients. (It’s also Flow’s birthday but we’ll leave that for a separate blog ...)

The tourism industry is a vital component of the South African economy. According to Statistics South Africa, in June 2016 alone, 3 212 429 travellers (arrivals, departures and transits) passed through South Africa’s ports of entry. They comprised 889 728 South African residents and 2 322 701 foreign travellers.

During September, all the tourism authorities, attractions and tour operators drive awareness around the importance of the tourism industry and what it means for South Africa.

But this year, we are going one step further.

An important part of tourism is accessibility. Often owing to rising costs, many local South Africans don’t visit the world-class attractions on their doorsteps. We’d like to change that.

Tourism for all

This year’s theme, “Tourism for all”, is in line with the World Tourism Day theme, “Tourism for all – promoting universal accessibility”, and aims to promote universal access to South Africa’s favourite tourist destinations.

With so many wonderful places to see and things to do, South Africans are truly spoilt for choice. Our goal is to focus on the destinations and attractions that are affordable, giving special focus to Bloemfontein and Parys in the Free State, where the Department of Tourism has some activities planned. 

What to do for Tourism Month

Check the following sites to find exciting things to do this month:

Unforgettable adventures await ... Happy travelling!

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