Flow Communications is celebrating another incredible night of recognition – this time taking home nine awards at the 2025 Assegai Awards, South Africa’s premier celebration of direct and integrated marketing excellence.
The Assegai Integrated Marketing Awards recognise campaigns that deliver results through data-led creativity and powerful storytelling. Winners are celebrated for measurable impact and relevance in marketing.
The Flow team is proud to have worked on several campaigns that earned honours across multiple categories, partnering with clients who do purpose-driven work and make a real difference.
“We’re lucky to work with clients who believe in bold ideas and in using creativity to move people – not just metrics. These awards honour that boldness,” says Flow Communications CEO Tara Turkington.
Flow’s work stood out and won across diverse sectors – from education and financial services to travel, sustainability and social impact:
- Gold: Financial Services – Client: Cherie Blair Foundation for Women, Campaign: HerVenture
- Gold: Campaign for CSR / Social Good – Client: Cherie Blair Foundation for Women, Campaign: HerVenture
- Silver: Not-For-Profit – Client: Cherie Blair Foundation for Women, Campaign: HerVenture
- Silver: Customer Acquisition Campaign – Client: Cherie Blair Foundation for Women, Campaign: HerVenture
- Bronze: Data-Inspired Insight – Client: Cherie Blair Foundation for Women, Campaign: HerVenture
- Bronze: Campaign for under R500 000 – Client: Nelson Mandela Foundation, Campaign: 22nd Nelson Mandela Annual Lecture
- Bronze: Publishing, Entertainment, Media & Sports – Client: African Union Sports Council, Campaign: Keep Moving
- Leader: Not-For-Profit – Client: Nelson Mandela Foundation, Campaign: 22nd Nelson Mandela Annual Lecture
- Leader: Multi-Language – Client: African Union Sports Council, Campaign: Keep Moving
Each of these campaigns reflect Flow’s focus on smart strategy and real-world impact. More than the recognition, it’s a reminder of what’s possible when a team and clients work together with purpose.
“At the end of the day, these awards are about the people behind the work – our team, our clients and the audiences we reach. That’s what makes every campaign meaningful,” says Turkington.
