Flow Communications

A digital campaign to amplify the powerful 2020 Desmond Tutu Annual Peace Lecture. A campaign to support the Table Mountain Aerial Cableway’s comeback when it reopened last year. A radio campaign for the Foundation for Professional Development to encourage people living with HIV who had stopped taking their ARVs to get back on treatment.

These are just three of the meaningful campaigns that we’ve worked on over the past year that have propelled Flow to 20 New Generation Social and Digital Media Awards nominations in the upcoming Supersonic New Generation Awards, a hybrid event taking place on 23 September 2021.

The 20 nominations cover work done for no fewer than eight of our clients: the Gautrain Management Agency, the Shabbos Project, Table Mountain Aerial Cableway Company, the Desmond and Leah Tutu Legacy Foundation, the South African Presidency, Maropeng, the Foundation for Professional Development and Heartlines.

“We are thrilled to be nominated in so many categories of the New Generation Awards,” said Flow managing director Tiffany Turkington-Palmer. “Being nominated for such a wide and diverse group of clients is testament to our long-term and valuable partnerships with so many purpose-driven clients.”

Flow’s nominations cover a broad range of areas, from content marketing and technical innovation to social media reach of an event and blog writing.

Flow’s director of content, Edwina van der Burg, says she’s thrilled. “I am blown away! We take real pride in the work we do every day, no matter the subject matter, and to have so many nominations for such a wide range of clients is proof of that.”

The head of public relations at Flow, Caroline Smith, says the recognition can be put down to having a remarkable team.

“I’m, as always, in awe of my colleagues. To pull off work of that quality, consistently, time and again, is what makes every day in their presence a joy,” she said.

Here is the full list of New Generation Awards nominations for Flow this year.

Best Revenue-Generating Marketing Campaign or Event

Gautrain Management Agency/Flow Communications: #RideWithTheG – Gautrain student card

Shabbos Project/Flow Communications and Mama Creative: Flowers for Shabbat

Table Mountain Aerial Cableway Company/Flow Communications: The Table Mountain Comeback

Best Social Media Reach from an Event

Desmond Tutu International Peace Lecture/Flow Communications: Desmond Tutu International Peace Lecture

The South African Presidency/Flow Communications: The 2021 State of the Nation Address

Best Use of Technical Innovation

The Shabbos Project/Flow Communications and Mama Creative: Flowers for Shabbat

Blogging Excellence

Maropeng/Flow Communications: Maropeng blogs

Most Innovative Use of Social and Digital Media by a Corporate

The Shabbos Project/Flow Communications and Mama Creative: Flowers for Shabbat

Excellence in Content Marketing

Desmond Tutu International Peace Lecture/Flow Communications: The Courage to Heal

Best Online PR Campaign

Foundation for Professional Development/Flow Communications: Zenzele Welcome Back

Most Viral Campaign

Desmond Tutu International Peace Lecture/Flow Communications: Desmond Tutu International Peace Lecture

Heartlines/Flow Communications: #FathersMatter

The South African Presidency/Flow Communications: The 2021 State of the Nation Address

Most Viral Campaign by an Agency

Flow Communications/Heartlines: #FathersMatter

Flow Communications/Desmond Tutu International Peace Lecture: Desmond Tutu International Peace Lecture

Flow Communications/The South African Presidency: The 2021 State of the Nation Address

Most Innovative Social and Digital Media by a Large Agency

Flow Communications/Heartlines: #FathersMatter

Best Corporate Website

Heartlines/Flow Communications: Heartlines website

The New Generation UX/UI Designer of the Year Award

Cara Wares/Flow Communications

Blogging Excellence by an Agency

Flow Communications/Maropeng: Maropeng blogs

Flow has enjoyed a strong track record at the New Generation Awards, winning more than 30 NewGens over the past seven years. Check out our list of awards.

Here’s information on how to watch the 2021 Supersonic New Generation Awards.

comments powered by Disqus
Visit South Africa's official Covid-19 resource portal