Flow Communications recently partnered with the Cross-Border Road Transport Agency (C-BRTA) to provide it with a new, revamped website.
The role of the C-BRTA, which has been in existence for more than 20 years, is to improve the cross-border flow of commuters and freight operators who make use of road transport, by reducing mobility constraints. It also regulates market access, issues cross-border permits, and facilitates sustainable social and economic development in the Southern African Development Community (SADC) region.
The brief required Flow to revamp the old, outdated website and come up with a fresh new design, develop the site, and reshape its content to provide a pleasant and easy-to-navigate user experience.
“When the C-BRTA approached us, they had an old and outdated website that was not easy to navigate and did not match their corporate identity. When they brought us in they needed a new website that would be mobile-friendly and easy to navigate, making it easy for people to find out information about permits and how to apply for permits,” says Flow’s head of project management, Gail Cameron.
The site design makes content and resources easily accessible, including permit applications, country handbooks and information on bilateral agreements among SADC countries. Flow developed the website using Craft CMS, a modern PHP-based content management system for an interactive multisite, in line with the client’s requirements.
“What’s important with any website project is to schedule a website workshop with the client and fill out a website questionnaire with them to find out exactly what their needs are, including what content the website needs to have, what they want it to look like, and if there is anything they don’t like or if there’s something that they specifically want,” says Gail.
“It’s a great opportunity to get on the same page in terms of what the client wants and what we recommend and deliver as Flow.”