Flow Communications

The web is an ever-changing place, and sometimes things go missing or get moved around.

Most people have undoubtedly come across a 404 error page – this is what you see when there has been an error in reaching a particular URL. This mostly happens when you type in a web address directly into the search bar and either make a typo, or just make up an address that doesn’t exist. Sometimes, pages move and old hyperlinks that haven’t been updated will also lead you to dead-end 404 pages.

It happens, and some websites create custom 404 pages for when it does. I’ve come across three main types of 404 error pages: fun and frivolous, experimental, and informative. The best kinds, of course, are a combination of all of that. Here’re some favourites below:

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The New Yorker keeps it simple with this humourous cartoon before getting you back to the home page
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Dropbox illustrates neatly that something has gone wrong somewhere with this 404 page
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Mailchimp also keeps it simple and keeps the navbar on display, to point you back in the right direction
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Mozilla has a humorous cartoon on theirs, but also explains why you're seeing this page, and even gives you the option to log a fault
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Lego uses a simple visual metaphor on the 404 page, before directing back to the home page
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GitHub displays a search bar on the 404 page – and they also make a Star Wars reference
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Some websites display experimental bits of code and other interesting gadgets on their 404 page, like this one. A rather perturbing eye follows your mouse pointer around
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Here's a 404 page you might intentionally want to visit. Watch these little particles fly around and clump back together when you click your mouse
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Who remembers the bad guy from Jurassic Park? This website's 404 page recreates the scene form the film when the park's security systems are hacked. You can even type in commands and see different results

Of course, it's better to ensure your hyperlinks and URLs are all in order, to avoid hitting an awkward 404 altogether. But as these examples demonstrate, there are ways to keep a smile on the user's face even when something goes wrong.

There's another really clever use of the 404 error. Since one only comes across it when a page is missing, one organisation uses them to remind users that children go missing too. Notfound.org partners with websites that agree to display photos of missing children on their 404 error pages, both as a reminder of this cause, and with the hope that somebody might even recognise one of the faces.

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