Cape Town Tourism and Flow Communications recently set out to establish which Mother City attractions are the most popular, based on Facebook “likes” of the tourism body’s online profiles.
Flow developers worked on a module called Facerank specifically for the Cape Town Tourism attractions page. The module updates periodically based on information supplied by Facebook, showing which attractions are liked the most and displaying them at the top of the page (and conversely, the least popular at the bottom of the page).
Cape Town Tourism has previously used Facebook functionality to make it easier for site visitors to share content with friends, and the foray into Facerank now allows them to track popularity and understand which destinations need to be highlighted more.
The top five attractions based on the current number of Facebook “likes” are as follows:
Cape Minstrel Carnival
Green Point
Gugulethu
African wildlife
Mangwanani Spa at Zevenwacht