Parents finally have the help they deserve! In 2009, Flow helped relaunch Cape Town Kids, a website dedicated to helping local and visiting parents find the best ways to spend their days in the Mother City with their children.
It is rather difficult to plan an itinerary which is suited to everyone in the family. Finding accommodation, activities, attractions and restaurants that are child-friendly, yet also appealing to mom and dad, is a challenging feat.
Eli Alperstein, owner of Cape Town Kids and mother of two, understands. With the support of her husband, Neil, she launched Cape Town Kids in 2007 and with Flow’s help in 2009 she has improved her service. The response from thankful parents has been great.
The information on this user-friendly site is arranged under: “what to do”; “what to see”; “where to eat”; “where to shop”; “where to stay”; and “where to find”. Flow provided the site with functionality to allow advertisers to submit their adverts easily and then be able to log in and see how many views they have had. The listings are geolocated on Google maps and all emails that are sent to advertisers through the website are tracked.
Since the re-launch in August, Cape Town Kids has received a lot of attention. Thanks to Eli, Neil and their daughters, families now have a buffet of options right at their fingertips.