One of the great things about being in media and communications is the variety it affords: we get to work across a number of fields, with many people of many different skills. One day it may be a client with political leanings, another, a client with a focus on tourism or business.
But famous sports stars? It’s not every day they come along. And so Flow is naturally delighted to count golf star Charl Schwartzel – who boasts emphatic recent back-to-back wins at the Thailand Golf Championship and the Alfred Dunhill Championship – among its clients.
Charl catapulted himself into the international psyche with his maiden Major victory at the 2011 US Masters at Augusta. But he’d long promised great things before that, and is one of a generation of really talented South African golfers making their mark on the world stage.
(Oh, and he’s a pretty good bloke too – we know, we’ve spoken to him.)
Flow designed and developed Charl’s official website, and also generates content for it from post-tournament updates, to previews of big tournaments, to behind-the-scenes titbits.
Flow designer Ryan Levenson, who project-managed the site development, takes up the story: “After Charl won the Masters in 2011, he approached us to develop his site and help create a visual identity for him.
“Obviously it was a very exciting project, and he gave us a large deal of freedom to create something fitting for a modern golfer. The final product is visually very strong and exciting, and is paired with some great content that really showcases Charl’s successful career.
“We continue to work closely with Team Schwartzel, and the site remains as exciting to work on as it was to develop. We look forward working with Charl as his career progresses.”
And Charl himself is pleased with the site … which, after all, is the main thing. “Yeah, I’m really happy with it,” he says. “I like how it looks and reads, and I think it’s a great resource for those wanting to follow my golf.”
And let’s be honest – as work goes, you could do far worse than pair with a world-renowned sportsman to produce a great website.
“It’s not a bad gig, is it?” says Keith Nicholls, who helps manage content for the site. “Keeping an eye on the golf and working on the website of one of South Africa’s most recognisable sports stars? Not a bad way to pass the time.”
No, it certainly isn’t.