Flow Communications offers a wide range of website and content development services to the Verde Hotels group, the force behind creating the greenest hotel in Africa. Verde Hotels is a company specialising in developing and managing sustainable hospitality products, and is a trailblazer in greening the tourism and hospitality sectors.
Over the past few years, Flow has worked hand in hand with the Verde Hotels group to develop websites for its hotels, Hotel Verde Zanzibar and Hotel Verde Cape Town, as well as for the Verde Hotels group itself. This also included populating the websites with regular blog and video content.
We have also implemented various social media strategies directed at boosting brand awareness. Most famous of these was the #WaterwiseTourismCT Twitter campaign that took place during 2017 and was aimed at creating discussion around sustainable water use in the tourism industry.
Our most recent work with Verde Hotels was a large-scale web development project that saw its three existing websites merged together on to one platform. The goal of this project was to establish a strong brand footprint for Verde Hotels, and to create an easy-to-use system where all their future hotels can find their digital home.