Flow has worked with City Sightseeing South Africa since 2015, providing full-scale digital marketing solutions. Services include website and app development, website maintenance, email marketing, and content and social media management.
City Sightseeing is a true leader in tourism innovation in South Africa and one of our most prominent national clients. City Sightseeing (or the "red bus" as it's popularly known) offers the best way for visitors to explore Cape Town and Johannesburg and is part of an excellent global network of open-top buses.
Flow developed and manages the City Sightseeing website, including the organisation's slick online ticketing system.
At the 2016 New Generation Social & Digital Media Awards, Flow won gold for Best App Developed by an Agency, on behalf of City Sightseeing.
Case study: Excellence in content marketing
City Sightseeing and Flow Communications joined forces in 2015, when City Sightseeing appointed Flow as its new digital agency.
Offering top-to-bottom digital solutions, we designed City Sightseeing’s new website to profile its offerings through content, and set up newsletter templates, rebranded its social media profiles, and created a PR footprint through monthly press releases, media liaison and digital partner content.
Throughout the award period under review (1 June 2016 to 30 June 2017), we continued with a digital strategy led by content marketing that combines posting unique, relevant, well-written content on City Sightseeing’s blog, and using its social media platforms to seed this. We believe in an integrated approach, with dynamic and static website content, social media, newsletters and PR activations working together to actively drive ticket sales.
City Sightseeing’s website, blog and social platforms all form part of an efficient, fresh content marketing strategy that aims to keep City Sightseeing Cape Town and Johannesburg marketed efficiently. We believe in seamless integration across the websites and social and media platforms. Each and every content platform works together to tell a unified brand message.
Our primary goal when devising the annual digital marketing strategy for City Sightseeing has been, and is, to build an ecosystem of digital content, centred around ticket sales. We believe in an integrated approach, with dynamic and static website content, social media, newsletters and PR activations working together to actively drive ticket sales.
Ticket sales have increased more than 20% year-on-year. Throughout the past year, organic sources, social media and direct website content has been responsible for 60% of all website transactions.
- Average number of blogs per month: 9
- Average number of newsletters per year: 6
- Average number of press releases per year: 12
- Posts are published at least three times a week on Facebook, and between three and five times a day on the Cape Town Twitter account and two to three times a day on the Johannesburg Twitter account. We post two photographs on Instagram per week
Each blog, static entry update, press release and social media post is researched, written and edited by a highly qualified team of content developers and journalists. We put emphasis on high-quality content, no matter the media, over easily produced content. Flow regularly does image and video audits of the website and the archive, to ensure all visuals used are relevant and up to date.
Client testimonial letter