Flow Communications

Red Ribbon
Red ribbons are worn to raise awareness on 1 December (World Aids Day). Image courtesy Wikipedia/Gary van der Merwe
Flow PR has worked with Afrika Tikkun for several months now, and Flowstars are excited to be involved with the ambitious Red Aids Ribbon Project that takes place on World Aids Day, 1 December.

Will you get involved and help them set a Guinness World Record?

In conjunction with Lead SA and Constitution Hill, Afrika Tikkun – a not-for-profit organisation that provides education, health and social services to children, youth and their families – is attempting to create the world’s longest HIV/Aids awareness ribbon by tying thousands of red shirts together. They are sounding the call to all schools, businesses and the public to donate red T-shirts to the cause.

“By attempting to make the longest HIV/Aids ribbon and getting it into the record books, we at Afrika Tikkun are trying to create a global awareness around HIV/Aids, which is taking millions of lives annually,” says Amanda Blankenfield, events manager for Afrika Tikkun. “This initiative is about bringing the number of deaths caused by HIV/Aids to zero, and the number of infections to zero.”

The Red Aids Ribbon Project was first conceived in July 2012, when schoolchildren tied more than 700 red T-shirts together. But this year a greater effort will be needed if the target of a 1.5-kilometre ribbon is to be achieved. Once the Guinness World Record is verified, the T-shirts will be distributed to individuals who need clothing via Afrika Tikkun’s centres across Gauteng and Cape Town.

Become a part of history by helping Afrika Tikkun set the world record on Saturday, 1 December (World Aids Day). T-shirts can be dropped off at The Star offices in Johannesburg, the Pretoria News offices in Tshwane and at Primedia Broadcasting’s building in Sandton.

For more information on the event and how to get involved by donating shirts or assisting on the day, visit www.leadsa.co.za or stay tuned to 94.7 Highveld Stereo and Talk Radio 702.

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