Flow's media training includes practical interviews that are recorded as if in a live studio environment. (Image: Flow Communications)

Flow Communications is a recognised leader in media training and offers a variety of training programmes to teach you the skills you need to thrive in the ever-changing world of media and communications.

Media training

Media trainer Thrishni Subramoney (left), radio presenter David O'Sullivan and the Flow team discuss news values. (Image: Flow Communications)

There’s an information-hungry 24/7 media world out there.

What happens if a crisis – great or small – shakes your work environment? Would you know how to manage the media in a rolling news environment – especially in the fast-paced digital world we're living in? Would you know how to respond in a live broadcast interview, or how to handle a press conference or being doorstepped?

How you communicate with the media can make or break your reputation. You can either win support and increase your credibility, or end up very red in the face.

The golden rule is simple: be prepared.

With over two decades of experience, Flow's team of highly skilled professional journalists and news editors will guide you through the dynamic media landscape (print, broadcast and online) and give you the skills to make your mark.

Eyewitness News digital development editor and deputy news editor Camilla Bath (left) and veteran journalist Kate Turkington. (Image: Flow Communications)

They will explain to you how to get the best possible coverage for your company or organisation – during the good times and the bad.

Some of South Africa’s top interviewers, including veteran journalist Kate Turkington and experienced broadcast journalists David O’Sullivan and Camilla Bath, will teach you what to say and how to say it.

Flow has provided media training to clients in the public and private sector since 2005, ranging from Deloitte, Liberty, Royal Bafokeng Holdings, Bidvest Bank, Premier Foods and top property companies, to foreign embassies, government departments, parastatals and universities.

Theory is mixed with practice in highly realistic situations that are filmed and played back for delegates during the training. The training is exhilarating and empowering, preparing delegates for any possible interaction they might have with the media.

Social media training

There is little doubt about the increasing power of social media in the world of business – it can have a huge impact on your company's reputation and thus your bottom line.

An early player in the social media space in South Africa, Flow Communications is proud to have been involved in starting accounts, maintaining platforms and creating content for some of South Africa's most prominent organisations, such as the Nelson Mandela Foundation, South African Tourism, Gauteng Tourism and the City of Cape Town. Our team has even been behind two campaigns that have trended at No. 1 in the world on Twitter.

We run a range of courses, from sessions for beginners who are completely new to the space, to community managers wanting to maximise their impact and companies looking for training that deals with social media best practice.

Communications and branding workshops

One of the keys to building a strong brand identity is consistent, relevant messaging with a very clear understanding of who you're talking to. Brands that fail often don't have the fundamentals in place and this can lead to mixed messages and ultimately internal and external communication that is ineffective.

Our branding workshops are run by one of the country's leading brand strategists, Kevin Collins, and creative strategist Janet Berger.

Kevin has 35 years’ experience in brand communication, from working on well-known brands for advertising agencies, to developing, delivering and managing an honours education programme in brand-building.

Janet also has years' work experience, in the fields of design, communications and education. She was a lecturer in design, marketing and communications strategy for 20 years, while also working as a freelance creative consultant.

They're supported by our experienced public relations team.

With our strong journalistic background, we also offer courses on how to write press releases, blogs, and strong thought leadership and opinion pieces.

Google AdWords and search engine optimisation (SEO) workshops

Having a website is one thing, but are customers, and more importantly, potential customers, finding you online? Google ranks sites based on two factors – authority and relevance. What does that mean? And are you making the grade?

Our workshop will walk you through how to make your website stand out on the world's biggest search engine, help you understand the way users interact with your site and show you how to track your progress.

The training is carried out by our in-house Google AdWords- and Google Analytics-certified specialists.

Other types of training – customised to your needs

Many of Flow’s staff members have extensive experience in training and higher education, particularly in the fields of journalism, graphic design, web development and communications strategy, which enables us to also offer customised training in these and related areas.

Find out more or book a session

Contact us at info@flowsa.com or on +27 (0)11 440 4841 if you're interested in media or any other communications-related training.