Earlier this year, Flow worked with partner Destinate, a specialised destination and tourism marketing agency, to create a platform to promote the West Coast towns and attractions falling under the Saldanha Bay Tourism body.
The unspoilt Cape West Coast is one of South Africa’s most refreshingly authentic destinations. While not far from Cape Town in terms of distance, it’s a world apart in terms of tranquility, open spaces and rustic charm – not to mention the pristine, abundant marine life and distinct fauna and flora.
Saldanha Bay Tourism is the official destination marketing organisation of the Saldanha Bay municipal area, comprising the towns of Langebaan, Saldanha, Jacobsbaai, Vredenburg, Paternoster, St Helena Bay and Hopefield.
Its premier focus is to showcase the region to domestic and international travellers and to grow tourism on the West Coast by marketing its diverse experiences, as well as by growing job opportunities in the region.
The brief to Flow included producing a new Visit West Coast website that gives equal weight to the individual towns in the vast municipal area, highlighting their history, historical and cultural attractions, and leisure and adventure activities for visitors.
Flow developed the site so that users can get an easy, quick overview of a wide range of options for accommodation and dining in and around the towns, with contact details and web links provided.
Local businesses and services, as well as tourism partners in the area, also benefit from the platform, which provides useful listings, information and contacts.
The site has a cool Google Maps Explore West Coast feature that allows users to zoom in on their destination of choice and also provides short descriptions and a selection of photographs for each town.
As part of our service, Flow also provided the Visit West Coast team with training on managing and maintaining their website, enabling them to post their latest news and updates and to update their What’s On entries on an ongoing basis.
The site was launched in mid-2017, with a lively #VisitWestCoast hashtag campaign that continues to gain traction, and Flow is working on growing the site’s Google ranking.
Flow is immensely proud to have another successful tourism-related project under our belt!