The Women Presidents Organization (WPO) is a global network of diverse women business leaders, dedicated to supporting one another’s success.
It serves more than 2 000 women business leaders in 10 countries. Despite its substantial impact, the organisation operates in a competitive market, where many professional bodies vie for the attention of women entrepreneurs and business leaders.
In 2023, the WPO’s Good to Great campaign – exclusively run on social media – drove long-term reputation growth and member engagement. By positioning the WPO as an iconic global brand, a trusted partner and a champion for women’s business success, it enhanced the WPO’s online reputation, increasing brand visibility and boosting global interest in joining the WPO and following its activities.