The Women Presidents Organization (WPO) is a premier membership organisation for diverse women entrepreneurs around the world to support and learn from one another. The WPO wanted to grow its profile and online presence, recruit more women to its chapters globally, and further its mission and vision.
The organisation devised an impactful, ongoing content marketing strategy to help position the WPO as an iconic global brand, a champion for women’s business success, a partner for women in business, and a leader in business.
It set out to create brand awareness, influence and appeal by carefully curating its online presence, anchored by strong profile pieces in the form of blog posts on its website and LinkedIn.
We intended for the enhanced online presence to also contribute to growing the organisation’s membership.
All this would be done through the use of clever, on-brand messaging and by profiling incredible women leaders and WPO members through impactful content and their own stories.